We are seeking a dynamic and innovative Marketing Manager to lead our marketing efforts and drive growth for our tech company. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies, enhancing brand awareness, generating qualified leads, and driving customer acquisition.
Key Responsibilities
- Strategic Planning:
- Develop and implement a marketing strategy aligned with the company’s goals and target audience.
- Conduct market research to identify trends, opportunities, and competitive insights.
- Campaign Management:
- Design and execute multi-channel marketing campaigns across digital, social media, email, and traditional platforms.
- Track and analyze the performance of campaigns, optimizing for ROI.
- Content Creation:
- Oversee the creation of high-quality, engaging content, including blog posts, videos, case studies, and social media updates.
- Collaborate with designers and writers to ensure consistency in messaging and branding.
- Brand Development:
- Strengthen the company’s brand identity and positioning in the market.
- Manage PR activities, including press releases, media relations, and events.
- Digital Marketing:
- Drive growth through SEO, SEM, PPC, and social media advertising.
- Use analytics tools to monitor website traffic, conversion rates, and other key metrics.
- Team Leadership:
- Lead and mentor the marketing team, fostering collaboration and innovation.
- Manage relationships with external agencies and freelancers as needed.
- Budget Management:
- Develop and manage the marketing budget effectively.
- Allocate resources to maximize impact and achieve business objectives.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proven experience (5+ years) as a Marketing Manager or similar role, preferably in the tech industry.
- Strong knowledge of digital marketing, including SEO, SEM, and social media platforms.
- Excellent communication, leadership, and organizational skills.
- Proficiency in marketing tools and platforms such as Google Analytics, HubSpot, or similar.
- Ability to work in a fast-paced, startup-like environment.
- Creative thinker with a data-driven approach to decision-making.
Preferred Skills
- Experience in B2B or SaaS marketing.
- Familiarity with product marketing and go-to-market strategies.
- Understanding of UX/UI principles and website optimization.
- Certifications in digital marketing tools or methodologies (e.g., Google Ads, HubSpot).
What We Offer
- Competitive salary and benefits package.
- Opportunity to shape and lead marketing efforts in a growing company.
- Collaborative and innovative work environment.
- Professional development opportunities and room for growth.